The new Kia Sorento's interior styling echoes the sense of power and dynamism created by the exterior appearance. The real and perceived quality of the cabin is greatly enhanced and available high-tech features will include: keyless entry, engine start button, reversing safety camera, built-in sat-nav and panoramic glass sunroof. The new, longer bodyshell created for the new Kia Sorento, with its repositioned A-pillars and dashboard (moved forwards) and extended tailgate (moved rearwards), ensures that the cabin is much more spacious than the current model. "Despite the current economic uncertainties, we are confident that the new Kia Sorento will significantly increase Kia's share of the CUV market, achieving annual global sales of 140,000 units from 2010." "With the new Sorento, we have created an all-new, seven-seater CUV that will soon be recognized as an 'exciting all-rounder' with a much broader customer appeal," commented Hyoung-Keun Lee, Senior Executive Vice President & COO of the International Business Division. Since 2002 it has attracted thousands of customers who had not previously considered buying a Kia and achieved global sales of almost 900,000 units. The original Kia Sorento earned widespread media and public acclaim for its innovative styling, durability, off-road abilities and value-for-money. Building on those new foundations, they concentrated on eight key areas - class-leading performance, increased fuel economy, reduced emissions, improved on-road handling, more fun-to-drive responsiveness, greater cabin space and comfort, enhanced overall safety and the introduction of new technologies. Extending the rear window to the outer edges of the simply styled tailgate hints at the spacious cabin and the large tail lamps enhance the sporty appearance.ĭuring the development of the new Sorento, Kia engineers ditched the body-on-frame structure and designed an all-new unitary (monocoque) bodyshell with room for up to seven occupants. The profile's rising upper belt-line and the dynamic bevel treatment beneath the greenhouse plus the unique trapezoid C-Pillar adds tension and endows new Sorento with a unique appearance. Sporty and striking, the new Kia Sorento represents a new breed of vehicle," commented Peter Schreyer, CDO of Kia Motors Corporation.īold frontal styling incorporates Kia's new 'signature grille' that blends seamlessly into the new Kia Sorento's four-light, black bezel wrap-around headlamps. "The dynamic design of new Kia Sorento adopts simple, linear lines to create a powerful, yet polished appearance. Now, under the direction of Kia's Chief Design Officer (CDO), Peter Schreyer, the Kia design team aimed to deliver futuristic styling with a bold sense of power and dynamism, to once again differentiate Kia's larger CUV (Crossover Utility Vehicle) from potential rivals by incorporating Kia's new design DNA. Introduced in 2002, it marked a huge step for Kia, challenging many established 4x4 and SUV brands and starting the process of changing public perception of Kia as a 'maker of small cars.' The original Kia Sorento was a 'landmark' vehicle which took the Korean brand into a whole new section of the automotive market all around the world. The 4.7-metre long new Kia Sorento moves vehicle design in this segment up to a new level of sophistication.Īs part of Kia's drive to expand market coverage with its latest CUV, the new Kia Sorento will be manufactured with a total of four engines - with different engines being available in various regions around the world in order to best suit local requirements and with CO2 emissions from just 173 g/km. With its longer front overhang, wedge profile, crisply defined greenhouse and accentuated wheelarch volumes, Kia's new CUV looks thoroughly modern and sporty. Longer and lower, the new Kia Sorento brings sleek styling and a futuristic touch to the world of the urban CUV.
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